Noon: Shopping Everything Online Made Easy
Noon is a major Saudi e-commerce company changing how people shop in Middle East. The company operates multiple online platforms selling groceries, fashion, food and more. Noon was established in 2017 and is backed by Saudi Arabia Public Investment Fund with a 50 percent ownership stake.
Shopping online in Saudi Arabia is easier than ever with Noon and its connected services.
Who Owns Noon
The Public Investment Fund owns half of Noon Investment Company. This shows Saudi Arabia commitment to developing the technology and e-commerce sectors. The PIF invests in long-term economic growth beyond oil revenues.
This investment reflects Saudi Vision 2030 goals of economic diversification. Noon is part of building a modern and technology-driven economy.
Why Did PIF Invest in Noon
The investment serves multiple purposes for Saudi economy.
Economic Diversification
Technology and e-commerce are non-oil sectors. Developing these sectors reduces dependence on oil revenues. Creating economic alternatives ensures long-term stability.
Job Creation
Noon creates thousands of direct and indirect jobs. Warehouse workers, delivery personnel, customer service staff and technology specialists all work for Noon. Young Saudis find employment in a growing sector.
Long Term Returns
E-commerce grows continuously as more people shop online. Noon growth generates returns for the PIF and Saudi economy. Investments today create wealth tomorrow.
Technology Development
Noon invests in advanced technology for logistics, payment systems and customer service. Saudi Arabia develops expertise in digital platforms and e-commerce infrastructure.
Geographic Expansion
Noon operates across the Middle East. This geographic diversification reduces risk. PIF investments reach beyond Saudi Arabia into regional opportunities.
Noon Platforms and Services
Noon operates multiple connected e-commerce platforms meeting different customer needs.
Main Noon Platform
The primary e-commerce store offering thousands of products. Electronics, home goods, books and more. Browse, order and receive products at home. Competitive prices and frequent promotions. Fast delivery across Saudi Arabia.
Noon Grocery
Fresh groceries delivered to your home. Fruits and vegetables. Household items and pantry staples. Same day delivery in many areas. Perfect for busy people who do not have time to shop.
NowNow
Access local stores and services nearby. Find neighborhood shops and restaurants. Order from local businesses. Fast neighborhood delivery. Supporting small local businesses through the app.
Noon Pay
Fast and secure payment platform from Noon. Pay for online purchases easily. Digital wallet for online shopping. Secure payment protection. Making online shopping safe and convenient.
SIVVI
Fashion and accessories e-commerce platform. Designer and branded clothing. Shoes, bags and accessories. Trendy fashion at good prices. Fashion experts helping customers choose styles.
Noon Food
Food delivery from restaurants and food vendors. Order meals from your favorite restaurants. Quick delivery of hot meals. Flexible ordering for food businesses. Supporting restaurants with reliable delivery.
Namshi
Leading fashion e-commerce platform in the Middle East. Exclusive fashion brands. Designer and luxury clothing. Fashion for men, women and children. Wide selection of trending styles.
Noon Fleet
Noon operates approximately nine thousand specialized delivery vehicles. This massive fleet ensures fast delivery across the Kingdom. Modern vehicles equipped with tracking technology. Professional drivers delivering packages safely. Same day and next-day delivery options.
The fleet is critical to Noon success. Fast delivery keeps customers happy and coming back.
Fulfillment Center
In 2022 Noon opened a massive fulfillment center spanning 45,000 square meters. This is where products are received, sorted and prepared for delivery. Modern warehouse technology automates many processes. Hundreds of workers process thousands of orders daily.
This facility enables Noon to deliver faster and serve more customers efficiently.
Why Noon Matters for Saudi Arabia
E-Commerce Growth
The Middle East e-commerce sector is growing rapidly. Population growth means more customers online. Technology adoption increases daily. Noon leads this growing market.
Creating Opportunities
Jobs in warehouse operations, delivery, customer service and technology. Training programs developing Saudi workers. Careers for young people in growing sectors. Economic opportunities across regions.
Supporting Small Business
NowNow platform connects customers with neighborhood shops. Restaurants use Noon Food for delivery. Small vendors reach more customers through Noon platforms. The ecosystem supports business at all levels.
Convenience for Customers
Shop from home anytime. Multiple platforms for different needs. One app for groceries, another for fashion, another for food. Everything connected and convenient. Payment is fast and secure.
Technology Leadership
Noon invests in advanced logistics technology. Artificial intelligence for delivery route optimization. Data analytics improving customer service. Saudi Arabia developing cutting-edge e-commerce expertise.
The Bigger Picture
Noon Company success demonstrates Saudi Arabia economic transformation. Oil remains important but technology and services are growing. Young Saudis build careers in modern sectors. The economy becomes more diverse and resilient.
PIF’s investment in Noon shows confidence in Saudi Arabia’s future. The company is positioned for continued growth under Vision 2030.
Shopping on Noon
Whether you need groceries for today, fashion for an event, food for dinner or household goods. Noon has platforms for your needs. Download the Noon app or visit website. Browse products, place your order and receive fast delivery.
Safe, convenient and secure online shopping in Saudi Arabia.
Future Growth
Noon continues expanding services and geographic reach. New platforms and services are coming. The delivery fleet grows to serve more customers. Technology improves making shopping even easier.
Noon is building the future of retail in the Middle East.
Have you shopped on Noon. Which Noon platform is your favorite? Share your experience in the comments below. Tell us what you love about shopping with Noon.
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