Table of Contents
Milaf Cola Introduction
Milaf Cola is a new drink in Saudi Arabia made from high-quality dates. It provides a healthier option than regular sodas.
- Crafted from premium dates, offering a healthier beverage alternative with no added sugar.
- Developed by Thurath Al-Madina, a subsidiary of the Saudi Arabian Public Investment Fund.
- Launched at the Riyadh Date Festival attended by CEO Bander Al-Qahtani and Saudi agriculture minister Abdulrahman Al-Fadley.
Star Ingredients & Health Benefits
- Premium Dates:
- Rich in fiber, antioxidants, and essential minerals like magnesium and potassium.
- Dates are traditionally used as natural sweeteners.
- Health Advantages:
- No added sugar.
- Positions itself as a nutritious alternative to sugary sodas.
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Product Features
- International Standards:
- Complies with global food safety standards.
- Sustainability:
- Eco-friendly production using local ingredients.
- Aligns with Saudi Arabia’s vision for economic diversification.
- Market Response:
- Positive feedback at the Riyadh Date Festival.
- Described as both familiar and refreshingly unique.
Future Plans
- Expansion Strategy:
- Plans to introduce Milaf Cola to regional and international markets.
- Aims to redefine the use of dates globally from a traditional snack to a trendy ingredient.
Conclusion
Milaf Cola is a new drink from Saudi Arabia that uses dates, a local superfood, as its main ingredient. It provides a healthier, sugar-free option to sodas while still tasting great. The drink meets food safety standards and supports sustainable practices, aligning with Saudi Arabia’s economic goals. Since its launch, it has been popular, and there are plans to expand internationally.
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